61% of sales start while you're asleep!
nilu is an AI salesperson working in Telegram, Instagram and on your website. It answers at night too, quotes the exact price and stock, captures the phone number — and hands the hard cases to a person.
- Telegram
- Instagram Direct
- Instagram comments
- Website chat
Conversations across one day
Platform data
| Metric | In hours | After hours | After-hours share |
|---|---|---|---|
| Conversations | 1 862 | 2 946 | 61.3% |
| Leads | 1 485 | 2 342 | 61.2% |
| Left a phone number | 508 | 758 | 59.9% |
Aggregate across nilu merchants ·
The conversion rate doesn't drop.
79.8% of conversations become a lead during the day — and 79.5% after hours.
The mechanism
How an AI actually closes a sale
One conversation, five steps — from the customer's first question to the handover to your operator.
- 01
It replies
It replies in seconds, in whatever language and script the customer wrote in.
CustomerSalom, shu krossovka bormi?
niluAssalomu alaykum! Ha, bor. Qaysi o'lcham kerak?
- 02
It checks the stock
It looks up the actual product, the actual branch, the actual stock.
Customer44 o'lcham bor?
niluChilonzor filialida 44 o'lcham bor — 2 juft qoldi.
- 03
It sells
It sends the product photo, quotes delivery cost by real driving distance to the nearest branch, and calculates the nasiya monthly figure.
CustomerChilonzorga yetkazib berish qancha? Nasiyaga bo'ladimi?
niluRasmini yubordim. Chilonzorgacha 6,4 km — yetkazib berish 25 000 so'm. 6 oylik nasiya — oyiga 215 000 so'm.
- 04
It captures the number
It captures the phone number and creates the lead — the conversation lands on its own card in the CRM.
CustomerOlaman. +998 90 123 45 67
niluYozib oldim. Menejer 10 daqiqada bog'lanadi.
- 05
It hands off to a person
It hands off to your operator on the rules you set, with a brief pushed to your Telegram group.
CustomerChegirma bo'ladimi?
niluBu savolni menejerga uzatdim — hozir yozadi.
The difference
It knows your real stock. It cannot invent a price.
The catalog is the whole difference between nilu and a generic chatbot.
A catalog per branch
Upload an Excel file per branch, or connect your ERP directly — each branch with its own list.
Per-branch stock levels
"Is it in stock?" gets a true answer rather than a hopeful one — which branch, how many left.
Search built for how Uzbek customers type
Typo-tolerant: Latin and Cyrillic, Russian and transliterated product names, brand aliases.
The hard guarantee
It cannot quote a price or claim availability that didn't come from a real lookup on that turn.
A generic chatbot will confidently tell your customer a price that doesn't exist, and you find out when they arrive at the shop.
Every reply is checked automatically before it's sent.
The safety net
The leads don't fall on the floor.
The work doesn't end when the conversation does — every customer lands on a card, every day lands in a report.
Mini-CRM
- Lead board with win / lose
- Notes and tasks
- Customer directory with purchase history
- Segments and CSV export
- Funnel stats
- Pushes to amoCRM and Google Sheets
The manager's report
Every morning — what happened yesterday, on one page.
- Sessions and escalations
- Operator performance
- After-hours volume
- Sales
- A daily summary and a PDF
Only on nilu
Product demand — and unmet demand
What customers asked for that you don't stock. Every week, a list of what to start carrying.
Re-engagement
Tiered nudges for warm and cold conversations, written per customer. The model can also decide not to send.
Instagram's 24-hour rule is respected — out-of-window messages are never sent, they're queued for a human.
Surface area
Where it works, and with what
It answers where your customers already write, and connects to the tools you already run.
Channels
Telegram bot
Your bot, your brand.
Instagram Direct
Direct messages.
Instagram comments
Answers the "how much?" under your posts.
Website chat
One script, on your site.
Connectors
amoCRM / Kommo
Leads land in your funnel.
Google Sheets
Every lead written to a sheet.
Smartup ERP
Catalog and stock, direct.
OnlinePBX
Telephony, and for call analysis.
Meta
Official Instagram account connection.
Telegram group
Escalations and the daily brief.
ERP: Smartup, others on request.
Storefront
One button, and you have a storefront.
You fill in nothing.
The brand, products, collections, contacts, hours, SEO and languages are pulled from the Instagram account, the catalog and the business description that already exist.
Publishing passes a short review step.
Already selling this way
“Orders come in at night too — now Nilu replies instantly, quoting prices and delivery on its own. Our operators only join for complex cases.”
“We use Nilu for our own products as well — the AI closes most conversations by itself, so the team stays focused on sales.”
Trust
Where your data sits
- Credentials are encrypted, and phone numbers are encrypted at rest.
- Per-tenant isolation — no merchant sees another's data.
- Every reply is reviewed before sending.
- Channel monitoring, with alerts if a connection goes silent.
Pricing
A plan that fits your business
Pick a plan by conversation volume — the features are already inside.
Start
For a small business selling on Telegram or Instagram.
690 000UZS/mo
552 000 UZS/mo on annual billing — save 20%
552 000UZS/mo690 000
6 624 000 UZS charged once a year
- 1 000 conversations a month
- 1 operator
- 1 channel (Telegram or Instagram)
- Extra conversation — 2 000 UZS
- Onboarding: Self-serve (or 990 000 UZS done-for-you)
- Support: Email · 24h
Business
Catalog, CRM and both channels — for a growing shop.
1 290 000UZS/mo
1 032 000 UZS/mo on annual billing — save 20%
1 032 000UZS/mo1 290 000
12 384 000 UZS charged once a year
- 1 800 conversations a month
- 5 operators
- Telegram + Instagram
- Extra conversation — 1 400 UZS
- Product catalog
- Mini-CRM
- Re-engagement
- Onboarding: Included from 6-month billing
- Support: Telegram + email · 8h
Pro
Multiple branches, comment moderation and call analysis.
2 290 000UZS/mo
1 832 000 UZS/mo on annual billing — save 20%
1 832 000UZS/mo2 290 000
21 984 000 UZS charged once a year
- 4 000 conversations a month
- 10 operators
- Telegram + Instagram + comments
- Extra conversation — 1 000 UZS
- Product catalog
- Mini-CRM
- Re-engagement
- Multi-branch
- Comment moderation
- amoCRM / Kommo
- Call analysis — 3 seats included
- Onboarding: Included
- Support: Phone + Telegram · 4h
Scale
High volume, ERP integration and unlimited operators.
4 900 000UZS/mo
3 920 000 UZS/mo on annual billing — save 20%
3 920 000UZS/mo4 900 000
47 040 000 UZS charged once a year
- 10 000 conversations a month
- Unlimited operators
- All channels
- Extra conversation — 800 UZS
- Product catalog
- Mini-CRM
- Re-engagement
- Multi-branch
- Comment moderation
- amoCRM / Kommo
- ERP / OnlinePBX
- Call analysis — 10 seats included
- Onboarding: Included
- Support: Dedicated manager
One conversation is a dialogue with a single customer within 24 hours, up to 15 AI replies. Anything beyond that counts as the next conversation.
Try any plan with 50 free conversations — no card required. The demo is free and we help you set everything up.
More than 10 000 conversations a month?
On-prem deployment, custom integrations and a custom SLA — we put together a separate contract for your volume.
What differs between the plans
Included in every plan
- AI chat agent
- Operator handoff
- Conversations in any language
- Conversation history
- Analytics and reports
- Telegram notifications
Swipe the table sideways
| Plan | Start | BusinessMost popular | Pro | Scale |
|---|---|---|---|---|
| Conversations / month | 1 000 | 1 800 | 4 000 | 10 000 |
| Extra conversation | 2 000 UZS | 1 400 UZS | 1 000 UZS | 800 UZS |
| Operators | 1 | 5 | 10 | Unlimited |
| Channels | 1 channel (Telegram or Instagram) | Telegram + Instagram | Telegram + Instagram + comments | All channels |
| Product catalog | No | Yes | Yes | Yes |
| Mini-CRM | No | Yes | Yes | Yes |
| Re-engagement | No | Yes | Yes | Yes |
| Multi-branch | No | No | Yes | Yes |
| Comment moderation | No | No | Yes | Yes |
| Call analysis | No | Available as an add-on | 3 seats free | 10 seats free |
| amoCRM / Kommo | No | No | Yes | Yes |
| ERP / OnlinePBX | No | No | No | Yes |
| Onboarding | Self-serve (or 990 000 UZS done-for-you) | Included from 6-month billing | Included | Included |
| Support | Email · 24h | Telegram + email · 8h | Phone + Telegram · 4h | Dedicated manager |
Call analysis
The AI listens to your staff's phone calls with customers and analyses them — service quality in numbers.
One seat is one employee whose calls are analysed. 1 500 minutes per seat per month, drawn from a single pool shared across all seats.
Contact us- Seats
- Per seat / month
- 1–4
- 450 000UZS
- 5–14
- 390 000UZS
- 15–49
- 330 000UZS
- 50+
- Custom quote
- The minutes are pooled: every seat adds 1 500 minutes a month and the team spends them together — a heavy caller draws on the allowance a quiet colleague did not use.
- Minutes past the pool — 400 UZS each.
- 3 seats are free on Pro and 10 on Scale.
- Requires OnlinePBX or another connected telephony integration. Available from Business up.
FAQ
Frequently asked questions
Can't find your answer? Reach out — we reply quickly.
How does Nilu AI work?
Nilu AI is an agent built on modern language models (Google Gemini, GPT, Claude). It's configured with your business data and talks to customers on Telegram and Instagram like an experienced salesperson.
Can I train the agent with my own data?
Yes. Through the admin panel you upload your product catalog (XLSX) and define the agent's personality — its tone and what it talks about. The prompt studio does this for you with AI assistance.
How do I connect the AI to my Telegram bot?
Enter your Telegram bot token in the admin panel — within minutes Nilu starts answering customers in your bot. An Instagram page connects just as easily through the official Meta integration.
How does automatic replying work on Instagram?
Nilu replies to Instagram Direct messages and to comments under your posts. When a customer asks for a price, it answers from your catalog, and it moderates spam in the comments. You connect your Instagram business account once in the admin panel — that's it.
What happens when the AI can't answer?
The conversation is automatically handed off to a live operator: on complaints, payment issues or when the customer asks for a human. You configure the escalation rules, and your team is instantly notified via a Telegram group.
Which languages are supported?
Nilu replies in whichever language the customer writes — Uzbek, Russian, English or any other. The admin panel itself is available in 3 languages (UZ · RU · EN).
Does an AI chatbot replace my operators?
No — Nilu is an assistant for your team. It handles repetitive questions (price, delivery, availability) on its own and hands complex cases to an operator. Your people get their time back for real sales and difficult customers.
Is my data secure?
Yes. Each business's data is stored in isolation and is never visible to other clients. Integration credentials are stored encrypted.
How much does it cost?
Plans start at 690 000 UZS a month and every feature is inside the plan — channels, catalog, CRM and integrations are not sold separately. Annual billing is 20% cheaper. Above 10 000 conversations a month, contact us and we'll put together a separate contract.
What counts as a conversation, and what happens when the quota runs out?
One conversation is a dialogue with a single customer within 24 hours, up to 15 AI replies; anything beyond that counts as the next conversation. When the quota runs out the agent keeps working and extra conversations are billed at your plan's rate — 2 000 UZS on Start, but only 800 UZS on Scale. So if you go over every month, moving up a tier is cheaper than buying extra conversations.
Is there a free trial?
Yes — 50 conversations free, no card required. Setup is self-serve in the admin panel: upload your catalog, connect a Telegram or Instagram channel and pick the agent's character; we help if you get stuck. When the trial ends you choose the plan that fits.
How is call analysis billed?
A seat is one employee whose calls are analysed. It starts at 450 000 UZS per seat per month, with volume discounts from 5 seats. Every seat adds 1 500 minutes a month and the minutes are pooled across the whole account; minutes past the pool are 400 UZS each. It requires connected telephony (OnlinePBX). Pro includes 3 seats free and Scale 10.
How do I get started?
Click "Book a demo" below or contact us. We'll get back to you within one business day, show you a demo and help with the setup.
What kinds of businesses is it a good fit for?
Any business that sells through Telegram or Instagram: online shops, delivery services, learning centers, service companies. If your customers text you to place orders, Nilu is built for you.
Do I need a developer to set it up?
No. Everything is done in the admin panel: upload your catalog, connect a channel, tune the agent's character — no code required. Setup takes minutes, not weeks.
A salesperson who answers tonight, too.
50 conversations free. No card. Setup in minutes.
Contact
Let's talk
Want a demo or have a question? Reach out however you like — we reply within one business day.